Friday, October 10, 2008

Swarovski - Celebrity Choice

Do you know that Swarovski is also a top choice for celebrity ?

For the third consecutive year, Swarovski had a commanding presence at the Toronto film festival.

Like at the Oscars and the Cannes Film Festival, Swarovski had a suite displaying a selection of bags and jewellery.

In Sex and The City, the crystal Kiosk bag and Nirvana ring featured in the movie are from Swarovski.

Following information are extracted from http://www.swarovskisparkles.com/movies/film/n-3143.html

Swarovski Named Official Décor Partner For The New York City Premiere Of New Line Cinema's Highly Anticipated Feature Film

New York, NY, May 27, 2008 - Swarovski, the world leader in cut crystal, is providing over a half a million dollars worth of decor for the highly anticipated premiere of “Sex And The City.” The premiere will take place tonight at Radio City Music Hall with an after party at the Museum of Modern Art in the Abby Aldrich Rockefeller Sculpture Garden. Sparkling décor highlights include:

AT RADIO CITY MUSIC HALL:
• More than 10,000 crystals for the pink carpet

AT THE AFTER PARTY:
• A Blossom chandelier comprised of over a thousand pink and green crystals

• Over 500 crystal heart ornaments that will adorn the trees in the garden at MOMA

• A crystal encrusted sofa by Edra, covered in over 1,000 crystals and worth more than $100,000

• A crystal curtain with 160 stands of crystal and a total of 7,240 crystals. The curtain is roughly 12 ft high and 8 ft wide

• More than 30 crystal lanterns used to adorn the tables

• Sex and The City logos made entirely of Swarovski crystals will adorn the serving trays

• Fuchsia Swarovski crystals will adorn the DJ booth

Swarovski will also sparkle on the big screen at the premiere. Three signature Swarovski creations are featured in the film including the Nirvana ring, the Kiosque bag and the Era bag. CRYSTALLIZED™ – Swarovski Elements are also featured on Carrie’s cell phone, wedding veil and wedding parasol.

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